The most common desktop format, placed at the very top of the news page — above the fold before any content. Highest visibility. All major portals support this.

A premium full-width format — wider than a leaderboard and much taller, giving you rich creative space. Placed prominently above the fold or between major stories. Extremely eye-catching.

The most widely used ad format globally. Works in sidebars, inline within articles, and between paragraphs. Supported by every single news portal. Works on both desktop and mobile.

Also called the "Big Box." Double the height of a medium rectangle, placed in the sidebar. Stays visible as users scroll — giving extended exposure. Very high engagement rates.

The standard mobile header or footer bar. Most Telugu news readers browse on mobile, making this a critical format. Very wide reach, low cost-per-impression.

Double the height of the standard mobile banner. Adds a logo or image, more text, and a stronger call-to-action. Better conversion than the thin banner.

A tall vertical ad fixed to the right sidebar. As users scroll through news articles, this ad stays persistently visible — giving extended exposure throughout the reading session.

Full-screen overlay that appears between page loads or when a user navigates to a new article. Maximum visibility — impossible to miss. Best for high-impact campaigns.

Looks and reads like a regular news article but is paid content. Extremely high engagement because it blends with editorial content. Best format for storytelling brands.

Sent directly to subscribers of the news portal app. Lands on the user's phone lock screen. Extremely direct and personal. Great for flash sales and time-sensitive promotions.

Plays before or during a YouTube video. The viewer can skip after 5 seconds. You only pay if the user watches 30 seconds or more — so only genuinely interested people cost you money. Minimum 12 seconds, no maximum length.

The viewer cannot skip this ad — they must watch it fully before their video plays. Maximum 15–20 seconds. Best for brand storytelling and product launches where you need guaranteed full attention.

Ultra-short, punchy, non-skippable. Only 6 seconds to make an impression. Best used alongside other ad types to reinforce brand recall. Very cost-effective for building awareness at scale.

Appears in YouTube search results and in the "Up Next" sidebar — when users are actively looking for content in your category. Pays only per click. Excellent for high-intent audiences.

The most premium YouTube placement — top of the YouTube homepage for 24 hours, shown to every visitor. Available only as a direct reserved buy through Google. Best for massive event launches, product reveals, and state-wide campaigns.

Full-screen vertical ad shown between users' Stories. 15 seconds max. Users swipe through stories — your ad appears naturally. Add a "Swipe Up" link for direct traffic. Must hook within 2 seconds.

Short-form video ad shown in the Reels feed — the fastest growing format on Instagram. Up to 60 seconds. Appears between organic reels, blending natively. Highest reach and best for younger Telugu audiences.

Classic image ad in the Instagram feed. Looks like an organic post with a "Sponsored" label. Square (1:1), portrait (4:5), or landscape (1.91:1). Great for showcasing products, real estate, and fashion with a strong visual.

Up to 10 swipeable cards in a single ad — each with its own image, headline, and link. Perfect for showcasing multiple products, multiple real estate properties, before/after, or a step-by-step story.

Shown in the Explore tab — where users go to discover new content they don't already follow. Your ad appears in the grid or as a full ad when a user taps on content. Targets users actively exploring new interests.

A hero image or video at the top, with 3–4 product thumbnails below it. Tapping opens an instant storefront without leaving Instagram. Best for fashion, jewellery, and multi-product retailers in AP & TG.

A sponsored message delivered directly to users' Instagram DM inbox. Extremely personal and direct. Best for retargeting — users who have already visited your profile or website. High conversion rate.